If you’re running a service-based business—plumbing, coaching, real estate, cleaning, design, whatever—you’ve probably noticed something:
Getting found online is harder than it should be.
You’re great at what you do. Your customers love you. But Google?
Crickets.
Here’s the good news: you don’t need to dump hundreds into ads to show up in local search results.
You can start getting discovered organically. All it takes is some strategy, some consistency, and a little local SEO love.
Let’s break it down.
1. Claim Your Google Business Profile (Seriously, Do It Now)
This is the single most important thing for local SEO.
It’s free. It’s fast. And it’s how you show up on Google Maps, in the sidebar, and in “near me” searches.
If your business isn’t showing up when someone types “[your service] near me,” this is where it starts.
Bonus tip: Add photos, answer questions, post updates—it all helps boost visibility.
2. Make Sure Your Website Mentions Your Location(s)
If your homepage says “We help everyone everywhere” and nowhere else says “Las Vegas plumbing” or “New York web designer”—Google’s gonna pass you by.
Instead:
Add your city or service area to headlines, footers, and contact pages
Include it in meta descriptions and alt text
Create location-specific pages if you serve multiple cities
Make it easy for Google to know where you work, not just what you do.
3. Get Local Reviews (and Respond to Them)
When someone finds you online, what’s the first thing they check?
That sweet, sweet review count.
Ask your happy clients to leave reviews on:
Google
Yelp
Facebook
And niche directories (like Angi, Houzz, or Clutch, depending on your industry)
And always reply. Google loves engagement. So do humans.
4. List Yourself in Online Directories
It’s not 1998 anymore, but directories are still powerful for local SEO.
Submit your info to:
Yelp
Bing Places
Apple Maps
YellowPages
Foursquare (yes, it still exists)
Industry-specific directories
Make sure your
NAP (Name, Address, Phone) is consistent everywhere. That consistency tells Google you’re legit.
5. Use Local Keywords in Your Website Content
You don’t have to stuff “Las Vegas logo designer” into every sentence, but sprinkle it where it counts:
Page titles
Meta descriptions
Headers (H1s, H2s)
Service page copy
Think like a customer. What would they search for? Then give Google a reason to show you off.
Why This Matters (And Why We Care)
We work with a lot of service businesses at
95RVSN—and we’ve seen it time and time again:
An amazing company, offering amazing services… stuck on page 3 of Google.
That’s why we always build websites with SEO in mind—from the layout and copy to the keywords and backend structure. And if you already have a site but you’re invisible online?
We can help you fix that too.
You don’t need ads to get attention.
You just need strategy—and the right setup.
Want to Get Found Without Burning Your Budget?
We’ll help you optimize your online presence, step-by-step.
From local SEO to website audits to building the brand that gets clicks and calls, we’ve got you.
Revi’s online now if you’ve got questions, or hit that strategy button and let’s make sure your next client can actually find you.
